With over 8+ years in the creative industry, I’ve built my career on the belief that beauty and strategy are inseparable. My journey began in the high-precision world of financial editorial design at Cre8 Singapore, where I developed a deep appreciation for the "tiny things"—typography, spacing, and the structural details that build brand trust.


I’ve since translated that meticulousness into the fast-paced digital commerce space, leading e-commerce creative and campaigns for brands at Snapmart and Intrepid Group. My focus is always on functional design that serves the end user.

Currently, I partner with Optio & SecretAgency, specializing in strategic storytelling for startups and investment funds. Whether crafting brand identities or scaling ventures through pitch decks, I thrive on turning complex challenges into clear, beautiful solutions.