With over 8 years in the creative industry, I’ve built my career on the belief that beauty and strategy are inseparable. My journey began in the high-precision world of financial editorial at Cre8 Singapore, where I developed a deep appreciation for typography, spacing, and structural detail.

I’ve since translated that skill into the fast-paced digital commerce space, leading e-commerce creative and campaigns for brands at Snapmart and Intrepid Group. My focus is always on creating high-impact visuals that drive engagement and turn browsers into buyers.

Currently, I partner with Optio LLC and SecretAgency, bridging the gap between high-level strategy and visual execution. My work ranges from crafting compelling narratives for startups and investment funds with Optio, to delivering comprehensive graphic design services through SecretAgency—ultimately turning complex ideas into clear, beautiful, and fundable brand experiences.