Black Friday Cyber Monday eCommerce Banners

Samsung
2022
Ecommerce
Digital Ads
← All Work
Project overview

A set of e-commerce banners designed for Samsung's Black Friday Cyber Monday 2022 campaign, deployed across both Lazada and Shopee platforms. The design leans into a bold, tech-forward aesthetic — a dark background with neon green grid lines and geometric accents that give the layouts an electric, high-energy feel consistent with Samsung's premium electronics identity. Product photography of home appliances and consumer electronics is prominently staged to anchor the promotions, while tiered voucher tiles are designed for quick scanability and conversion. The multi-platform deliverables span D-day banners and teaser assets, demonstrating a cohesive campaign rollout adapted across different e-commerce touchpoints.

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