Soup Restaurant Promotional Poster Series

Soup Restaurant Group Limited
2023
Digital Ads
← All Work
Project overview

A series of promotional posters designed for Soup Restaurant, one of Singapore's most established heritage Chinese dining chains. The designs draw from the brand's warm, home-cooked identity — using rich food photography, considered typography, and a layout that feels both inviting and polished. Each poster strikes a balance between the restaurant's familiar, nostalgic character and clean contemporary design principles, creating visuals that feel approachable and appetite-driven while maintaining a strong sense of brand cohesion across the series.

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