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Annual report design for Sheng Siong Group Ltd, one of Singapore's largest supermarket retailers. Themed "Striving to Create Greater Value," the publication uses a clean, corporate layout anchored by a blue and gold color palette that reflects the brand's established identity. A recurring hexagonal motif is used throughout — from the cover's honeycomb image grid to interior section dividers — giving the report a distinctive and cohesive visual system. Lifestyle and product photography are integrated across the spreads, from in-store customer moments to full-page housebrand product showcases, balancing the report's corporate tone with a warm, consumer-facing feel.
